Pricing
Free to start selling — no subscription required. Starter adds customer engagement. Pro lowers fees and unlocks growth tools.
Free
$0
Full selling on day one — no subscription required to accept orders.
- Public listing on Explore
- Digital menu & online ordering
- Stripe payments (8% platform fee deducted from each sale)
- Order management & scheduling
- Payouts & automatic tax
- $0.50 small-order fee when below minimum
- LeadWell Partner: 1 daily tip, 5 chats/day, limited post & menu actions
- Dish posts & follower engagement
- Advanced customer analytics
Best for getting started — upgrade when engagement or volume justifies it.
Starter
$199 / year
$228
Billed annually
vs $228/yr if paid monthly
Everything in Free, plus posts and follower engagement between orders.
- Everything in Free, plus customer engagement between orders
- Post about your dishes with photos & captions
- Notify followers when you share something new
- Stay connected on customers' Following feed
- Same platform fee as Free (8% per sale)
- LeadWell Partner: same as Free (upgrade to Pro for unlimited AI help)
- Advanced customer analytics
What you get
Stay visible between orders
- Post new dishes so followers see you without paying for ads
- Push notifications when you share — customers come back when they're hungry
- Show up on customers' Following feed instead of getting forgotten after one order
Illustrative: one extra ~$20 order per month often covers Starter annual ($199/yr).
Pro
$525 / year
$600
Billed annually
vs $600/yr if paid monthly
Everything in Starter + lower fees, customer analytics, and unlimited LeadWell Partner.
- Everything in Starter
- Lower platform fee (5% vs 8%, deducted from each sale)
- $0.40 small-order fee when below minimum
- Customer profiles & advanced analytics
- Repeat customer insights
- LeadWell Partner: unlimited tips, chat, draft posts & WhatsApp promos
What you get
Lower fees + growth tools
- Keep 3% more on every sale (5% vs 8% platform fee on Free)
- Customer profiles, repeat-buyer insights, and unlimited LeadWell Partner
- Lower small-order fee ($0.40 vs $0.50 when below minimum)
At ~$1,500/month in orders, the 3% fee savings (~$540/yr) often cover Pro annual ($525/yr) — before analytics and unlimited Partner.
Platform fees and small-order fees apply per transaction. Minimum order value is set by each seller (default $12). Subscriptions are optional — Free includes full selling with no monthly fee.
Why upgrade from Free?
Free is full selling — no catch. Paid plans add engagement tools or lower fees when your volume or customer base makes the math work.
Starter
Stay visible between orders
- Post new dishes so followers see you without paying for ads
- Push notifications when you share — customers come back when they're hungry
- Show up on customers' Following feed instead of getting forgotten after one order
Save $29/yr vs paying monthly
Illustrative: one extra ~$20 order per month often covers Starter annual ($199/yr).
Pro
Lower fees + growth tools
- Keep 3% more on every sale (5% vs 8% platform fee on Free)
- Customer profiles, repeat-buyer insights, and unlimited LeadWell Partner
- Lower small-order fee ($0.40 vs $0.50 when below minimum)
Save $75/yr vs paying monthly
Extra you keep vs Free (3% lower platform fee)
| Monthly orders | You keep extra vs Free (per year) |
|---|---|
| $500/mo | ~$180/yr |
| $1,000/mo | ~$360/yr |
| $1,500/mo | ~$540/yr |
Platform fees deducted per sale; examples assume consistent monthly volume.
One order link — no website needed
Share your LeadWell link on Instagram or WhatsApp. Customers browse your menu, pay online, and schedule pickup — or get delivery when you offer it.
Pickup-first, delivery when you choose
Most sellers start with pickup — simple and fast. When you're ready, turn on delivery for customers nearby. You stay in control of how orders are fulfilled.
Frequently asked questions
Quick answers about selling food online, taking upfront payments, and pickup-first ordering.
Who can use LeadWell?
LeadWell is built for home cooks, food trucks, bakeries, caterers, and pop-ups who want a simple way to accept orders online — no restaurant required.
Do I need a website to accept food orders?
No. LeadWell gives you a food page with your menu, prices, pickup details, and checkout link, so customers can order without a separate website.
Can I share my LeadWell page on social media?
Yes. You can share your unique LeadWell link on Instagram, WhatsApp, TikTok, Facebook, Google Business Profile, flyers, QR codes, or anywhere your customers already follow you.
Do customers pay upfront?
Yes. Customers can pay online when they place an order, helping you confirm demand before preparing food.
Can I sell on my own schedule?
Yes. You control your menu, availability, pickup times, and when you accept orders.
Do you deliver?
LeadWell is pickup-first. Some sellers offer delivery on their own terms when they enable it.